This report maps where your brand appears, and where it doesn’t, when consumers ask AI to recommend brands and products in your category.
Prepared for the Harvey Nichols team.
Appears in 9 of 27 decision questions. 18 go by without a mention. Lowest on Google AIO.
Harrods appears in 19 of the same questions.
Where AI brings you into the conversation, measured on queries that do not name the brand.
| Perplexity | ChatGPT | Google AIO | Gemini | Claude | |
|---|---|---|---|---|---|
| Need / Occasion | 0% | 20% | 0% | 20% | 40% |
| Discovery | 33% | 67% | 0% | 33% | 100% |
| Evaluation | 0% | 33% | 20% | 0% | 67% |
| Comparison | 0% | 0% | 0% | 0% | 20% |
| Confidence | 0% | 20% | 0% | 40% | 80% |
Thinnest at the comparison stage. Lowest on Perplexity.
These are the highest-priority pages to help AI surface the brand when buyer queries don't name it. The full assessment covers all 15, with writer/AI-ready briefs to act on them.
Which is the best luxury department store in London for designer fashion?
MediumHigh-urgency category query where Harvey Nichols is fully absent across all three scored engines while Harrods, Selfridges and Liberty hold neutral positions. Fragmented-ownership among neutrally cited competitors makes this immediately winnable with a credible editorial voice.
Press / editorialWhat should I buy as a luxury fashion gift for a style-conscious woman?
MediumHigh-urgency category query fully absent on all three scored engines with 31 individual designer brands cited but no curated retail destination owning the answer. Harvey Nichols as a curated gifting authority is a direct fit with no retail incumbent to displace.
Creator partnershipWhich luxury department store is best for buying designer accessories in the UK?
MediumHigh-urgency category query absent across all scored engines with US retailers like Bergdorf Goodman and Nordstrom cited as defaults due to lack of UK authority. Harvey Nichols can displace irrelevant international incumbents with a UK-specific accessories authority narrative.
Press / editorialProduct and category clarity is reasonably strong across the two auditable owned surfaces.
But the cross-surface story is not fully aligned.
The full report goes further: every brand tracked, every inconsistency weakening your visibility, the high-intent queries you’re missing, and the priority actions and content to fix them.
Available as a full assessment, with implementation support.